- By using XML, your site will appear to have its own original content. XML gives you complete control over the look and feel of your site as opposed to the mold of private labeling.
- The URL and the source becomes entirely your own, allowing for great search engine placement due to the now-unique content.
- Having complete ownership of your site source gives you the opportunity to create a more manageable website, integrate your own unique content to sell reservations, and market more effectively to your target audience.
- You will also have the ability to integrate additional appropriate content to your pages. The original/additional content will improve search engine traffic, relevancy, and alter duplicate content which therefore improves rankings.
Static HTML vs. Dynamic XML Content